THE RELATIONSHIP BETWEEN ENGLISH MASTERY AND SOCIETY’S LANGUAGE ATTITUDE ON LINGUISTIC LANDSCAPE

Authors

  • Dedi Irawan Universitas Bung Hatta
  • Diana Chitra Hasan Universitas Bung Hatta

Keywords:

Linguistic Landscape, Public space, English mastery, language attitude

Abstract

The use of English on signages in public places is massive currently. The focus of this research is the use of English signages and society’s Language Attitude toward it. The method used in this study is a mixed method. From the results of the study, it was found that the dominant type of linguistic landscape in Transmart Mall Padang is bottom-up (47 signages). while at Minangkabau International Airport, the dominant type of linguistic landscape is Top-down (39 signages). It was also found that there was a negative correlation between English mastery and society’s language attitudes toward linguistic landscape.

References

S. T. Zahra, E. Setia, and T. Zein, “Linguistic landscape on coffee shop signboards in Medan,” Budapest Int. Res. Critics Institute-Journal, vol. 4, no. 3, pp. 5445–5457, 2021.

J. W. CRESWELL, RESEARCH DESIGN Qualitative, Quantitative, and Mixed Methods Approaches, Third. SAGE Publications, 2009.

C. R. Khotari, Research Methodology Methods & Techniques, 2nd ed. New Delhi, 2004.

& Landry, R. and R. Y. Bourhis, “Linguistic landscape and ethnolinguistic vitality: An empirical study,” J. Lang. Soc. Psychol., vol. 16, no. 1, pp. 23–49, 1997.

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Published

2022-08-07