A STUDY OF LINGUISTIC LANDSCAPE IN THE SHOPPING CENTER IN CIBUBUR: TOP DOWN AND BOTTOM UP CATEGORY

Authors

  • Aurelia Mayangsari Universitas Bung Hatta
  • Diana Chitra Hasan Universitas Bung Hatta

Keywords:

: Linguistic, Linguistic Landscape, Trans Studio Mall Cibubur

Abstract

This research analyzes the linguistic landscape in the shopping center in Cibubur specifically Trans Studio Mall Cibubur by using Landry and Bourhis theory. The data were analyzed using a descriptive qualitative method and the data were focused on linguistic signs in Trans Studio Mall Cibubur which included 112 signs that were monolingual, bilingual, multilingual, and symbol. There were 20 signs that used Bahasa Indonesia-only, 50 signs that used English-only, 35 signs that used English-Bahasa Indonesia, 2 signs that used English-Bahasa Indonesia-Japanese, and also 6 symbols in signs.

References

Akindele, D. O. (2011, December 10). Linguistic Landscapes as Public Communication: A Study of Public Signage in Gaborone Botswana. International Journal of Linguistics, 3. doi:10.5296/ijl.v3il.1157

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Ketut, A, & Mulyawan, I. (2015). Keberadaan out door sign di kawasan Wisata Kuta (kajian linguistic landscape). Universitas Udayana.

Merriam, S.B. (2009). Qualitative research design: A guide to design and Impementation (2nd edition). San Fransisco : Jossey Bass.

Wardaugh, R. & Fuller, J.M. (2015). An Introduction to sociolinguistics. United Kingdom.

https://cibubur.transstudiomall.com/

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Published

2022-08-07

Issue

Vol. 2 No. 2 (2022): ARTIKEL ILMIAH MAHASISWA PRODI SASTRA INGGRIS

Section

Executive Summary

License

Copyright (c) 2022 http://creativecommons.org/licenses/by/4.0/

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.