ANALYSIS OF PERSUASIVE LANGUAGE AND STRATEGIES USED IN KYLIE COSMETIC VIDEO REVIEW ON YOUTUBE

Authors

  • Dea Aisyahra Hardi Universitas Bung Hatta
  • Dea Aisyahra Hardi Universitas Bung Hatta
  • Diana Chitra Hasan Universitas Bung Hatta

Keywords:

Persuasive strategies, Persuasive language, Persuasion, Video review

Abstract

This study analysis the persuasive language and strategies used in Kylie Cosmetic video review on YouTube. The qualitative data were analyzed based on the types of persuasive strategies found by Beebe & Beebe and persuasive language by Kannan & Tyagi. The result shows the Kylie cosmetic video review uses 23 persuasive strategies: (12) inductive reasoning, (8) deductive reasoning, and (3) causal reasoning; and 37 persuasive language data: (13) short sentences, (11) long noun phrases, (4) alliteration, (3) repetition, (2) avoid negative, (2) simple and colloquial language, and (1) imperative. The study provides persuasive strategies and language to improve video reviews.

References

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Published

2024-03-21

Issue

Vol. 1 No. 2 (2024): ARTIKEL ILMIAH MAHASISWA PRODI SASTRA INGGRIS

Section

Executive Summary

License

Copyright (c) 2024 http://creativecommons.org/licenses/by/4.0/

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.