AN ANALYSIS OF IMPLIED MEANING AS SEEN IN THE SLOGAN USED IN INTERNATIONAL CARS COMPANY

Abstract

Slogan becomes the important thing to attract people to buy the product. In this thesis the writer describes about the implied meaning of the slogan that published by the car company all around the world. Implied meaning is the meaning which is not write in the text but very important to find because the society must know the real massage that the company wants to send. This study has two purposes: (1) to describe the massage in the slogan (2) to describe contexts that influence the slogan itself. In analizing this slogan, the writer applies two kinds theory firstly is linguistic aspect theory and the secondly is non-linguistic aspect/factor. In linguistic aspect the writer input three theory they are, Grice’s theory about implicature, presupposition theory and context theory. Context become the main influence of the slogan there are four context Crabtree (1991:233) that influence they are, epistemic context, physical context, social context and linguistic context.The data are taken from internet.the writer use description technique to analysis the data. The data is text slogan and the picture of the slogan.The data is analyzing with applies Grice’s theory about implied meaning to find the message that implied in the slogan. In findings the writer classify into four group of context that influence the implied meaning of the slogan. The analysis and findings shows that the context that mostly influences the implied meaning is epistemic context.

Keywords: implied meaning, context, slogan, epistemic context, message