AN ANALYSIS OF POSITIVE POLITENESS STRATEGIES IN YOUTUBE COMMENTS ON BBC NEWS OF KATE’S CANCER ANNOUNCEMENT
Keywords:
pragmatic, positive politeness strategy, the function of positive politeness strategy.Abstract
This research examines positive politeness strategies in video YouTube comments on BBC news of Kate’s cancer announcement. This research aims to find the positive politeness strategies related according to Brown and Levinson in video YouTube comments. This research deals with a pragmatic approach. The method used is qualitative. The writers found 52 data analyze and the writer describes the data according to the point of positive politeness strategies, namely (1) Notice, (2) Exaggerate, (3) Use in-group identity markers, (4) Seek agreement, (5) Show the knowledge and concern, and (6) Giving and asking for a reason. In addition, the writers found three functions of positive politeness strategies, namely (1) Expressive function, (2) Referential function, and (3) Phatic function. Then, the writer found positive politeness strategies in the form of notice and phatic function that are mostly found in the comment.References
Mayfiel, T. D. (2009). A Commander’s Strategy for Social Media. Wordpress.Com, 1–106. Retrieved from http://dimosiografos.wordpress.com/2009/11/21/κοινωνικά-δίκτυα-social-media/
Luhman, N. (1984). What is communication?. Education + Training, 26(2), 50–51. https://doi.org/10.1108/eb017005
Brown, P., & Levinson, S. C. (n.d.). Politeness Some universals in language usage Studies in Interactional Sociolinguistics 4. Cambridge: Cambridge University Press.
Holmes, J. (2013). An introduction to sociolinguistics. London: Routledge.DeVito, J. A. 2016. The Interpersonal Communication Book (14 th ed). New Jersey: Pearson Education.
McCusker, K., & Gunaydin, S. (2015). Research using qualitative, quantitative, or mixed methods and choice based on the research. Perfusion. DOI: 10.1177/0267659114559116.
Moleong, L. J. (2006). Meledalog Penelitian Kualitatif. Bandung: Remaja rosdakaryaParrott, W. G. 2001. Emotions in Social Psychology: Essential Readings. Psychology Press.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 http://creativecommons.org/licenses/by/4.0/
This work is licensed under a Creative Commons Attribution 4.0 International License.