ANALYSIS OF POSITIVE POLITENESS STRATEGIES IN YOUTUBE COMMENTS ON BBC WORLD SERVICE ARE YOU EVER TOO OLD TO HAVE A BABY
Keywords:
: pragmatic; positive politeness; the factors of positive politenessAbstract
This research discusses the use of positive politeness in the comments of YouTube videos that discuss pregnancy in old age uploaded on the YouTube channel “BBC World Serviceâ€. This research aims to identify the types of positive politeness and also to find and explain the factors that influence the use of positive politeness in the comments of YouTube videos that discuss pregnancy in old age. In this research, all data were analyzed using Brown and Levinson's (1987) theory to identify the types of positive politeness and describe the factors that influence positive politeness. The method used and this research is qualitative method with observation technique. In this research, observations were made within 2 months, namely November and December. The result of this analysis found 55 data containing positive politeness used by the commenters. 5 politeness strategies were found, namely (1). 16 data of Notice attend to the hearer strategy, (2). 3 data of Exaggerate strategy, (3). 2 data of Seek Agreement strategy, (4). 29 data of the "Be Optimistic" strategy, and (5). 11 data of Give gifts to hearers good, sympathy, understanding, and cooperation strategy. In addition, the factors that influence the use of positive politeness are 40 data on payoff factor and 15 data on circumstances (social distance). The Be Optimistic strategy is the most dominant one found, besides that, the payoff factor is the factor that most influences the data containing positive politeness used by the comments.References
Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage (Studies in Interactional Sociolinguistics, Vol. 4). Cambridge University Press.
Cutting, J., & Fordyce, K. (2020). Pragmatics (Vol. 11). Routledge.
Creswell, J. W. (2018). A mixed-method approach. SAGE Publications.
DeVito, J. A. (2019). The interpersonal communication book (15th ed.). Pearson.
Yule, G. (1996). Pragmatics. Oxford University Press.
Journals
Huang, H. (2023). A politeness principle-based study on subtitle translation for business greeting videos. Journal of Social Sciences, 11(3), 185–193. https://doi.org/10.4236/jss.2023.113012
Christopher, M. (2023). Context in communication: Importance, types & examples. Communication Studies Journal.
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