CODE-SWITCHING PATTERNS IN CELEBRITY INTERVIEW SHOWS: A CASE STUDY OF BOY WILLIAMS NEBENG BOY NEW ERA YOUTUBE
Keywords:
Code-Switching, Sociolinguistics, Bilingulism, NebengBoyNewEraAbstract
The purpose of this study is to examine the types and purposes of code-switching employed by Boy William and his guests on the Nebeng Boy New Era YouTube series. Because code-switching reflects social dynamics, identity, and the impact of globalisation on urban Indonesians' language patterns, it is an intriguing phenomena to investigate. Descriptive qualitative research methods along with documentation and observational approaches are employed. Holmes' (2013) theoretical framework on the kinds and purposes of code-switching was used to transcribe and analyse data from two episodes that included Vidi Aldiano and Sheryl Sheinafia. According to the findings, Boy William and his visitors employed tag switching, inter-sentential switching, and intra-sentential switching as three different forms of code-switching. Among the code-switching functions identified are affective, subject, quote, solidarity, and social distance. These results demonstrate that code-switching is a communication technique that is employed to foster intimacy, negotiate identity, enhance entertainment value, and increase the allure of digital information rather than just being a linguistic style. As a result, this study advances knowledge of linguistic usage in Indonesian digital media and demonstrates how crucial code-switching is in forming the identities and social interactions of the younger generation..
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