AN ANALYSIS OF IMPLIED MEANING IN TOURISM SLOGANS

Abstract

This paper aims to discover the implied meaning in the tourism slogan of Indonesian and
Australian. The slogans are taken from the internet https://www.google.com/search. in this paper
the theory that are used the theory of Grice 1975 and Renkema 2004:1 methods that is used are
qualitative methods and the result of data analysis found a number of implied meaning in the
tourism slogans are influenced by the context of such as linguistic context, ephistemic context,
social context, cultural context, and physical context. All slogans convey the message to
persuade tourist to visit or enjoy Indonesian tourism and Australian tourism.

Keywords: advertisement, physical context, linguistic context, social context, epistemic
context, implicature theory.