ANALISIS TEKNIK PENGEMBANGAN WACANA IKLAN PERSUASI BERBAHASA MINANGKABAU DI RADIO DAMAI FM KOTA PARIAMAN SUMATERA BARAT

Abstract

Advertisement can be said ”a way to influence, persuade and encourage people to use the services or products that advertised”. The language of advertising can be regarded as the language of persuasion associated with desires, attitudes, beliefs, decisions, and actions that want to influence. The issues discussed in this research is the development of techniques of persuasion advertising discourse Minangkabau language on Radio Damai FM Pariaman West Sumatra. The theory used in analyzing the data is Keraf theory. This research uses descriptive method. Moreover, in the collection of the data used refer to the method of recording techniques and note techniques. Moreover, in analyzing of the data by using agih methods with many reading techniques. Based on the research results, in the discourse of radio advertising Damai FM Pariaman there are four development techniques, namely (1) technical development of rationalization in the form of commercial advertising and public service, (2) development techniques suggestion in the form of commercial advertising, (3) technical development of conformity in the form of commercial advertising and community services, and (4) technical development of compensation in the form of commercial advertising. Persuasion technique that is often used is the technique of persuasion suggestion form of commercial advertising. Keyword: Radio, the discourse of persuasion, advertising, and Minangkabau Language