ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN SEPATU DENGAN TYPE SNEAKERS

Abstract

This study was conducted on consumers who use sneakers at the Bung Hatta Faculty of Industrial Technology. The number of samples used in this study was 80 respondents, with a simple random sampling method. Data collection was carried out through questionnaires. The analysis technique used was path analysis. The independent variables in this study were Performance, Features, dan Reliability. Aeshtetics, perceived quality, The dependent variable in this study was Purchase Decision. The results of this study indicate that all variables Performance, Features, dan Reliability. Aeshtetics, perceived quality together have a simultaneous and significant effect on Purchase Decision and the results of the influence of each independent variable partially or individually on the dependent variable in this study show that there is a significant influence on the purchasing decision variable.