PERILAKU KONSUMSI IKAN PADA GURU – GURU SMK NEGERI 10 PADANG

Abstract

Abstract
The choice of food is closely related to the behavior of a person because the behavior of
a person is a response to the stimuli received. The purpose of this study was to analyze the fish
consumption behavior of the teachers of SMK Negeri 10 Padang. The study was conducted at
SMK N 10 Padang City. The object of research (respondents) in this study was the teachers at
SMK N 10 Padang City. The analytical method for using the structural equation model approach
uses smart-pls software. The results showed that the analysis of fish consumption behavior in the
teachers of SMK N 10 showed that the most significant influencing fish consumption behavior
was an attitude with a t value of 3.535, Health variable with t count 2.744, variable responsibility
with t count of 2.408 and variables not significant affect the behavior of fish consumption in
SMK N 10 Padang City teachers are the Norm variables.
Keywords: Consumption Behavior, SmartPLS, Fish Consumption