MODEL PRICING DAN KEPUTUSAN ORDER/DELIVERY PADA SUPPLY CHAIN RITEL MODERN UNTUK SKENARIO TANPA KOORDINASI
Abstract
Jumlah gerai ritel modern di Indonesia mengalami pertumbuhan yang sangat pesat. Kompetisi dan persaingan mendorong pelaku bisnis ritel untuk memenuhi kebutuhan konsumen akan produk/jasa secara murah, berkualitas dan cepat. Dukungan teknologi informasi dan komunikasi yang berkembang sangat cepat memungkinkan seluruh pelaku bisnis ritel untuk meningkatkan daya saingnya dengan melakukan koordinasi perencanaan produksi dan mengurangi biaya-biaya yang tidak efisien. Penelitian ini bertujuan untuk menghasilkan model pricing dan keputusan order/delivery pada supply chain ritel modern, untuk skenario tanpa koordinasi. Langkah awal dimulai dengan penggambaran karakteristik sistem dan pendefinisian komponen model pada ritel modern yang menjadi objek amatan. Selanjutnya akan diformulasikan model pricing dan keputusan order/delivery pada skenario supply chain tanpa koordinasi. Formulasi model yang terbentuk memiliki tujuan memaksimalkan keuntungan supply chain melalui peningkatan pendapatan dan meminimalkan biaya seperti biaya pembelian, biaya pemesanan dan biaya handling. Hasil penelitian menunjukkan bahwa terdapat 2 (dua) skema sistem pricing pada ritel modern Giant Supermarket untuk skenario supply chain tanpa koordinasi yaitu model koordinasi antara DC-Ritel dan model untuk distributor. Dengan melakukan uji numerik diperoleh, model koordinasi DC-Ritel menghasilkan keuntungan 4,05x104, sedangkan pada model distributor menghasilkan keuntungan 1,95x104. Sehingga keuntungan supply chain pada skenario tanpa koordinasi yaitu sebesar 6 x 104.
Kata kunci : keputusan order/delivery, pricing, ritel, dan skenario supply chain tanpa koordinasi
ABSTRACT
Modern retailer number in Indonesia is increasing significantly. Competition forces the retail business actor to fulfill the consumer demand for product/service cheaply, with adequate quality and quickly. The support of information and communication technology which is developing rapidly makes it is possible to increase the compepetiveness by doing production planning coordination and reducing inefficient costs.This research aims to propose a pricing model and order/delivery decision in modern retail supplu chain, in without coordination scenario. The commencing step is to describe system characteristic and model’s component definition in under discussion modern retailer. Next pricing model and order/delivery decision are formulated for without coordination scenario. This formulation model is to maximize supply chain profit by revenue increasing and cost minimizing, namely purchasing cost, ordering cost and handling cost. The result shows that there are 2 (two) pricing schemes in modern retailer of Giant Supermarket for without coordination scenario, namely coordination model between DC and retailer as well as distributor model. By doing numerical experiment, DC-retailer coordination model yields profit in the value of 4.05 x 104, meanwhile distributor model yields 1.95 x 104. Hence supply chain profit in without coordination scenario is 6 x 104.
Keyword: order/delivery decision, pricing, retail, dan supply chain scenario without coordination
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