Kajian Manajemen Rantai Pasok Terhadap Permintaan Produk Untuk Mengevaluasi Bullwhip Effect


  • Ayu Bidiawati JR Jurusan Teknik Industri, Fakultas Teknologi Industri, Universitas Bung Hatta, Padang



Weakness flow of information and less coordination in supply chains often cause distortion of information. One of is the expansion of demand variability, or differences in the supply chain is called the bullwhip effect. Deviation of demand information between manufacturers and sellers of these resulted in a deficiency or excess product. For it is necessary to evaluate the supply chain. The study was conducted in the CV. XYZ with the counting bullwhip effect on some types of products for their distribution. The result obtained deviations that occurs variability to the product of bottle packaging ASRI 600 ml, at the Payakumbuh with deviation value 2.11. After forecasting method with Linear Regression with Time (LR), still occurs with the deviation value is 3. This is because high levels of fluctuation in the marketing area. The Company has a policy to meet market demand by using a scale of priorities for the region that experienced the deviation of production capacity and consumer demand, as well as the assessment is based on numerous requests from the region.






Volume 15, Nomor 2, Juli 2015