HUBUNGAN ANTARA STRATEGI ORGANISASI PRAKTIK TOTAL QUALITY MANAGEMENT DENGAN FINANCIAL PERFORMANCE PADA PERUSAHAAN JASA DI PROVINSI RIAU

Abstract

The purpose of this study is to analyze the relationship between TQM, strategy and financial performance.This study used a sample which consisted of 52 service companies in Riau Province. However, the respondents only 16, which consists of 2 hospitals, 4 hotels, 8 banks and 2 telecommunications companies. Analyis of data using multiple linear analysis with path analysis technique  with the SPSS software. The results showed that the strategy of differentiation and cost leadership strategies have significant effect on TQM practices and TQM practices significant influence. Strategy  have strong relation on TQM, but the strategy of differentiation and cost leadership strategy does not have significant impact on financial performance.