ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN NASABAH TERHADAP LAYANAN INTERNET BANKING DENGAN MENGGUNAKAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

Abstract

This study aims to analyze the factors that affect customer acceptance of internet banking services with the approach Technology Acceptance Model (TAM). The sample in this study is internet banking users in Padang. The sampling technique with purposive sampling method. The total of questionnaire distributed counted 140 and able to be used  118. The study use Structural Equation Modeling (SEM) with AMOS application version 16.0. The results of this study indicated that: (1) personalization have a  significant effect on perceived usefulness. (2) personalization have a  significant effect on perceived ease of use. (3) computer self efficacy doesn’t significant effect on perceived usefulness. (4) computer self efficacy doesn’t significant effect on perceived ease of use. (5) trust doesn’t significant effect on perceived usefulness. (6) trust doesn’t significant effect on perceived ease of use. (7) perceived ease of use doesn’t significant effect on perceived usefulness.