DESAIN KEMASAN BUBUK KOPI HAJI YOS BERDASARKAN KANSEI ENGINEERING

Abstract

Coffee is a daily drink for Indonesian people when starting the morning, nowadays drinking coffee is a current trend for young people. The packaging for Hajj Yos coffee powder does not have a form that is too ordinary and is almost similar to the other packages, making the public do not know which makes Haji Yos coffee powder because it is not attractive to consumers. So that researchers will carry out further studies to develop the packaging for Haji Yos coffee powder so that the Yos coffee powder is more attractive and enjoyed by consumers. Packaging development in accordance with consumer desires is carried out using the kensei engineering method. The kensei engineering method is a method used to collect kensei words that are often used in the kensei engineering method so that only then can you design the mass according to the kensei words. It is hoped that using the packaging that is made can attract the interest of young people today to consume Yos haji coffee powder.