PENGARUH CITRA KANDIDAT DAN KAMPANYE POLITIK TERHADAP KEPUTUSAN PEMILIHAN WALIKOTA SUNGAI PENUH TAHUN 2011
Abstract
This study was aimed to determine whether there are influences of candidates image and political campaigns to election decision of Mayor of Sungai Penuh 2011. Data in this study were primary data, ie data obtained directly from the field in 5 ( five ) districts with total sample of 398 people. Variables of this study consisted of two (2 ) independent variables, namely the image of candidates and political campaigns, while dependent variable was election decisions. Data analysis techniques were used to describe study variables using the level of respondents achievement and to test hypothesis using multiple linear regression analysis. Results of study found that there is a positive influence of image of candidates and political campaign to election decision of Mayor of Sungai Penuh partially or simultaneously. From this study it it suggested that image of candidates and political campaigns are very important in the election of Regional Leader. In the future, any candidates who wants to run for the election should pay attention to these two variables to be the people's choice.
Keywords : Image of Candidates , Political Campaign and Election Decision
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