Determinants of Tourist Satisfaction in Silokek Geopark Tourism

Authors

  • Afrizal Afrizal Universitas Bung Hatta
  • Nusrat Jahan University of Dhaka, Bangladesh
  • Reni Yuliviona Universitas Bung Hatta

DOI:

https://doi.org/10.37301/jmubh.v18i1.22101

Keywords:

tourist, location, facilities, promotion, satisfaction

Abstract

This study aims to prove the effect of location, promotion, and facilities on tourist satisfaction. This study uses data collection methods by distributing questionnaires. The respondents of this study are the tourists who visited the Silokek Geopark tourism located in West Sumatra, Indonesia, with a total of 80 respondents. The data analysis method in this research is SEM-PLS. The hypotheses in this study were tested using analytical techniques, including Measurement Model Assessment, Descriptive Analysis, R Square, Q Square and Structural Model Assessment. From the test results, it can be concluded that the location and promotion have no effect on satisfaction at the Silokek Geopark tourist attraction, and facilities positively affect satisfaction at the Silokek Geopark tourist attraction.

References

Afifudin. (2016). Pengaruh Lokasi, Promosi danHarga Terhadap Kepuasan Konsumen diWisata Bahari Lamongan. Jurnal Ilmu DanRisetManajemen, 5(12),1–17.

Bowie, D., & Chang, C. J. (2005). Touristsatisfaction: A view from a mixed internationalguided package tour. Journal of VacationMarketing, 11(4),303-322.

Cannon, J. (2008). Pemasaran Dasar-PendekatanManajemenGlobal.

Dahliani, Y., & Ahwal, R. H. (2021). KajianPengaruh Kualitas Produk, Harga, Lokasi, DanPromosi Terhadap Kepuasan Pelanggan PadaGieselinFoodSukser MakmurDi Jember.

JurnalInovasiPenelitian, 2(1),181–190.

FajrinAndesRahmat, G. W. danS.E. K.(2021).

Pengaruh Fasilitas dan Lokasi TerhadapKepuasan dan Minat Berkunjung KembaliWisatawanCandiMuaraTakusKecamatanXIII Koto Kampar Kabupaten Kampar. JurnalEkonomi Kiat, 32(1), 40–47.https://doi.org/10.25299/kiat.2021.vol32(1).7406

Farida,I.,Halim, A., &Wulandari,R. (2016).PengaruhIndependensi,Kompetensi,DueProfessional Care, dan Etika terhadap KualitasAudit.

Iskandarsyah, N. M., & Utami, S. (2017). PengaruhHarga, Lokasi, Dan Fasilitas TerhadapKepuasan Konsumen Pada Perumahan MurahDi Hadrah Property. Jurnal Ilmiah MahasiswaEkonomi Manajemen, 2(1), 12.http://jim.unsyiah.ac.id/EKM/article/view/3826

Kotler, & Armstrong, P. and G. (2012). Prinsip-PrinsipPemasaran. 149.

KotlerP,K.K.(2009). ManajemenPemasaran,Ed.

Ke-13Jilid1.Penerbit Erlangga.

Levy, M., & Weitz, B. A. (2007). RetailingManagement (6th ed.). New York: McGraw-HillInternational.

Lutfi, et al.(2019). Pengaruh islamic attributes, Destination, attributes dan quality of service Terhadap Muslim tourist satisfaction di pantaiTiram Pariaman. Vol. 14, No. 2. Jurnal Manajemen Universitas Bung Hatta

Sugiyono. (2014). Populasi dan sampel. In MetodePenelitianKuantitatif, Kualitatifdan R&D.

Tjiptono Fandy. (2008). Strategi Bisnis edisi ke-3,Andi,Yogyakarta.

Usman, H. (2010). Manajemen Teori, Praktik, danRisetPendidikan(Ketiga). Bumi Aksara.

Yoeti, Oka, A. (2006). Pariwisata Budaya:Masalahdan Solusinya.

Yoeti,O. . (2003).Pengantar Ilmu Pariwisata.

Yuliviona, Azliyanti, Tasri. (2019). Pesona Wisata

Kota Tabuik Pariaman (Strategi Pemasaran Wisata).

LPPM Universitas Bung Hatta

Downloads

Published

2023-01-17

Issue

Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta

Section

Articles

License

Copyright (c) 2023 Reni Yuliviona, Afrizal Afrizal, Nusrat Jahan

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with Jurnal Manajemen Universitas Bung Hatta agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Manajemen Universitas Bung Hatta. 
  2. The author holds the copyright of the submitted and published articles, with the understanding that articles are disseminated under the Creative Commons Attribution-ShareAlike 4.0 International License..
  3. The editor team is entitled to do the editing in accordance with the guidelines for writing or template in the Jurnal Manajemen Universitas Bung Hatta.

 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.