Strong Intention and Trust in Selecting a Publisher: When Price and Service Quality are Waxed

Abstract

Consumer goods purchases affect sales volume and business continuity. Litera Mediatama's "Book Writing Camp" training and mentorship program encouraged authors to produce books. Unfortunately, only 17% of BWC participants published at PT. Litera Mediatama. This is considerably below the company's goal of 40% of participants writing books. This indicates that BWC members still have little inclination to publish their works, making publisher marketing management difficult. This research examined the direct and indirect impacts of pricing and service quality perception on publication choice via trust. The survey included 315 BWC batches of 25–27 participants who had not published their works with Litera publisher. Online surveys were sent to 176 proportionally randomly sampled respondents. Data was analysed using SEM-PLS and SmartPLS 4.1.1.2. The research found that pricing and service quality perceptions positively and significantly affect BWC participants' publisher choice via trust. Further study should broaden the scope of the study to include a wider range of writers and independent publishers and examine additional mediating or moderating factors that may amplify the effect of price and service quality perception on publication choice. A formative indicator model or qualitative technique may be used by researchers.